Seo

What's SEO for? What's in it for me?

Those questions seem silly for the experienced marketer but sure aren’t for the medium-small business owner. They are by far the two most asked to me when interviewing potential clients. And, also by far, the two hardest to explain to the uninitiated. I get you. Why writing a bunch of words or tweaking the UI of your website should make you excited? Why would you need to invest in those “words” to get a return (the ROI, return of investment) that is above what you initially spent?

Wednesday, February 10, 2021 | 10 minutes Read

Why I became a food writer

I’ve written about how I became a food writer previously. In that article there’s the not-so-short story of how it dawned on me that I liked food and was knowledgeable enough to write about it, as a full-time job. Becoming a food writer explains the “how” of me becoming a food writer. This article tells the “why”. If you’re just interested in my advice on how to become a food writer, go read the previous article and skip this one. No hard feelings, I understand.

Monday, January 18, 2021 | 7 minutes Read

7 Tips to Make your Website Better

I always say that a website is never finished. You build it, after probably countless hours of planning, developing and testing, and launch it. But it doesn’t end there. There will always be that font that doesn’t quite fit the theme, that image that isn’t as good quality as we wanted, it is never as speedy as it could and so on. A website is like a creature that lives and necessitates care and attention from time to time.

Thursday, April 2, 2020 | 8 minutes Read