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What's SEO for? What's in it for me?

Those questions seem silly for the experienced marketer but sure aren’t for the medium-small business owner. They are by far the two most asked to me when interviewing potential clients. And, also by far, the two hardest to explain to the uninitiated. I get you. Why writing a bunch of words or tweaking the UI of your website should make you excited? Why would you need to invest in those “words” to get a return (the ROI, return of investment) that is above what you initially spent?

Wednesday, February 10, 2021 | 10 minutes Read
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Why I became a food writer

I’ve written about how I became a food writer previously. In that article there’s the not-so-short story of how it dawned on me that I liked food and was knowledgeable enough to write about it, as a full-time job. Becoming a food writer explains the “how” of me becoming a food writer. This article tells the “why”. If you’re just interested in my advice on how to become a food writer, go read the previous article and skip this one. No hard feelings, I understand.

Monday, January 18, 2021 | 7 minutes Read
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Top Tools I Use For Freelance Writing

Professional copywriters, and freelance writers in general, have many opinions about the “best” tools to use for writing. Some swear by Word, others can’t live without Grammarly, others will never manage to write anything without checking the thesaurus every phrase (I’ve been there…). No matter your niche, what you write the most about, every freelance writer has to use some tools to help in writing better, edit more quickly and keep track of the work to do. It’s far from a simple choice, with so many options available, most freely. Which is why I thought of writing about my top tools I use for freelance writing.

Tuesday, December 8, 2020 | 11 minutes Read