Food

How to Describe Coffee

How do you communicate a flavor? How do you tell others what coffee tastes like? How can you write about coffee in a way that is understandable by the average coffee drinker? These and other similar questions are common whether you are opening a coffee business or are a coffee lover that wants to know what coffee to buy next. Describing coffee is a translation of what one experiences while drinking it to somebody who still hasn’t. It is of supreme importance in copywriting and content marketing, for obvious reasons: a coffee that is described in good detail, with words that can be understood by anybody, can more easily be found interesting by potential customers, and lead to “converting them” into buyers.

Sunday, November 21, 2021 | 9 minutes Read

How to Write About Coffee

How to tell a taste? A smell? A mouthfeel? How do you communicate what your taste buds are telling you to a person that is not with you, not even in your country or even on the same continent as you? It appears to be impossible. And to actually describe what one’s tasting in all its complexity may well be impossible. But we try anyway. Writing about coffee entails describing it. Making yourself understood by those who never tasted the same coffee as you. Perhaps some who have never had the chance to try even a similar coffee. Food writing and coffee in particular is a hard task. Coffee has plenty of different taste profiles, more so than wine; it goes without saying that the most difficult aspect of writing about coffee is making the taste profile comprehensible to the readers. But before this, it is important to clarify a few aspects of coffee and the coffee culture.

Friday, October 2, 2020 | 9 minutes Read

How to Become a Food Writer With No Experience

Is there anybody out there that doesn’t love food? No, I guess not. Me neither. So it was a pretty obvious choice to start writing about something I love as well. But of course that alone won’t do it. There are countless of writers that review food, restaurants, new places and talk about how they got into sourdough bread making. How can you break out as a food writer without any experience?

Friday, August 14, 2020 | 12 minutes Read