Content Writer

What's SEO for? What's in it for me?

Those questions seem silly for the experienced marketer but sure aren’t for the medium-small business owner. They are by far the two most asked to me when interviewing potential clients. And, also by far, the two hardest to explain to the uninitiated. I get you. Why writing a bunch of words or tweaking the UI of your website should make you excited? Why would you need to invest in those “words” to get a return (the ROI, return of investment) that is above what you initially spent?

Wednesday, February 10, 2021 | 10 minutes Read

Why I became a food writer

I’ve written about how I became a food writer previously. In that article there’s the not-so-short story of how it dawned on me that I liked food and was knowledgeable enough to write about it, as a full-time job. Becoming a food writer explains the “how” of me becoming a food writer. This article tells the “why”. If you’re just interested in my advice on how to become a food writer, go read the previous article and skip this one. No hard feelings, I understand.

Monday, January 18, 2021 | 7 minutes Read

6 Things Every Freelance Writer Must Know in 2021

Freelance writing is a weird profession. It has no diploma or master you can attain in order to call yourself a writer. It’s much like an art, as a painter or sculptor, but it has no academia that can teach you to be a freelance writer. A general writer, or a journalist, yes. But a freelance writer must know a distinct set of skills to be called so. It is not just about writing. It is mostly about writing a good, error-free, engaging and well-researched piece. But not only.

Sunday, January 3, 2021 | 9 minutes Read

Top Tools I Use For Freelance Writing

Professional copywriters, and freelance writers in general, have many opinions about the “best” tools to use for writing. Some swear by Word, others can’t live without Grammarly, others will never manage to write anything without checking the thesaurus every phrase (I’ve been there…). No matter your niche, what you write the most about, every freelance writer has to use some tools to help in writing better, edit more quickly and keep track of the work to do. It’s far from a simple choice, with so many options available, most freely. Which is why I thought of writing about my top tools I use for freelance writing.

Tuesday, December 8, 2020 | 11 minutes Read

Decoding Coffee Descriptions

Coffee descriptions have left many drinkers baffled. I bet half of consumers barely read them. Understandably. Many descriptions are either too vague (“sweet and strong”) or seem unrealistic (“lemon meringue with undertones of sandalwood”). Fact being, the vast majority of us are not trained nor take time to train in tasting what we ingest. We simply find something tasty, understand in general what we like, and learn to favor sweet over savoury, or fatty over bitter and so on. Generally speaking, we only taste superficially what we eat and drink. And why wouldn’t we? We aren’t food critics or sommeliers, we just want to enjoy a good dish or beverage. Nothing wrong with that.

Sunday, November 1, 2020 | 8 minutes Read

Why The Fountain Pen Creator?

I struggled a lot on deciding a name for this website and a sort of nickname for my career as a content writer (creator, as I prefer but more on this later). Most suggested to simply go with your full name or create a complete new persona, not connected to yourself in any way. I rejected the latter as I wanted to give a personal image of myself and be immediately honest with the website visitors. I wanted to be “me”, not some entity.

Friday, September 18, 2020 | 5 minutes Read