What's SEO for? What's in it for me?

Those questions seem silly for the experienced marketer but sure aren’t for the medium-small business owner. They are by far the two most asked to me when interviewing potential clients. And, also by far, the two hardest to explain to the uninitiated.

Why I became a food writer

I’ve written about how I became a food writer previously. In that article there’s the not-so-short story of how it dawned on me that I liked food and was knowledgeable enough to write about it, as a full-time job.

What Is a Press Release?

A press release plays a great role in informing professionals involved in news media about new happenings, statements and events about your company. It is a potent medium to inform the right people about your company

What Is a White Paper?

White papers are often confused with long form content. They're long but not exactly like any other content types. Discussing what is a white paper and why would your business need one (or two) is thus important to lessen the confusion

Why Blogs are important for Business

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. The benefits of blogging for your business are aplenty.

7 Tips to Make your Website Better

I always say that a website is never finished. You build it, after probably countless hours of planning, developing and testing, and launch it. But it doesn’t end there. There will always be that font that doesn’t quite fit the theme, that image that isn’t as good quality as we wanted, it is never as speedy as it could and so on.