marketing

What's SEO for? What's in it for me?

Those questions seem silly for the experienced marketer but sure aren’t for the medium-small business owner. They are by far the two most asked to me when interviewing potential clients. And, also by far, the two hardest to explain to the uninitiated.

Why I became a food writer

I’ve written about how I became a food writer previously. In that article there’s the not-so-short story of how it dawned on me that I liked food and was knowledgeable enough to write about it, as a full-time job.

Ghostwriting or Copywriting: what are the differences?

There's a lot of confusion on what ghostwriting is and how it differs from copywriting. Or whether the two terms can be used interchangeably. In this article a concise list of the differences of the two roles and when to use one instead of the other.