A press release plays a great role in informing professionals involved in news media about new happenings, statements and events about your company. It is a potent medium to inform the right people about your company
White papers are often confused with long form content. They're long but not exactly like any other content types. Discussing what is a white paper and why would your business need one (or two) is thus important to lessen the confusion
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. The benefits of blogging for your business are aplenty.