There's a lot of confusion on what ghostwriting is and how it differs from copywriting. Or whether the two terms can be used interchangeably. In this article a concise list of the differences of the two roles and when to use one instead of the other.
White papers are often confused with long form content. They're long but not exactly like any other content types. Discussing what is a white paper and why would your business need one (or two) is thus important to lessen the confusion
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. The benefits of blogging for your business are aplenty.