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Ghostwriting or Copywriting: what are the differences?

There's a lot of confusion on what ghostwriting is and how it differs from copywriting. Or whether the two terms can be used interchangeably. In this article a concise list of the differences of the two roles and when to use one instead of the other.

Why Blogs are important for Business

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. The benefits of blogging for your business are aplenty.