Get your business noticed through exceptional content writing that helps your readers get a clearer idea of what you do and offer. My freelance writing helps you increase visibility with search engines thanks to my SEO expertise. Let me demonstrate your expertise, share your products and stand out among your competitors by offering better content for your customers.
You can count on my content being unique and engaging, well-researched and focused on attracting visitors and build trust with your target audience.
Your company needs a brand strategy that involves content creation, and through my content marketing skills you can be sure for it to be on-target, whatever audience you need it for. I specialise in food and travel content for your business. Whether you’re a five star hotel or a small B&B, a restaurant or a cozy cafe, I can help you shine through search-engine optimization and content marketing tailored for your needs.
I write expert articles, blog posts, market researches, website content, white papers, and other pieces that make a difference. My professional writing is focused on sharing well-positioned, optimized, interesting, engaging content that explains your understanding, insight, perspectives, and solutions.
Standing out in an increasingly crowded marketplace is no easy task. I focus on writing fresh and original content that connects with your readers, building trust in your brand. My professional content writing is perfect for you if:
You have a few seconds to catch the attention of your audience. Short on time, bombarded by advertisements and notifications, your visitors have to go through a lot of noise every day. It’s critical for your business to create content that engages, informs, and educates your readers. A professional writer is needed to do that and get your readers to stay.
I’ll use SEO-friendly writing skills, SEO best practices, and top-notch content marketing to bring people to your website. Enhance your content marketing efforts and reach more customers by hiring me as your professional writer.
Send me a message to discover what I can do for your business.
I’ve worked with small hotels, coffee roasteries, fancy bars, ecommerce websites, luxury retreats and travel agencies alike. Whether you are an established business or a startup, an entrepreneur or a digital agency, a marketing manager or a content specialist, I can help. Beyond creating beautifully written content, I will:
My freelance writing services include:
I’m always available for a free consultation so you know what you’ll get before committing.
The lead magnet of today
Show expertise and engage your customers
Writing is time consuming. Outsource it
Get in the news
A short selection of what I have been writing about so far
An analysis of the differences in brewing and extraction between a Nespresso single serve pod and an Espresso. Click on the image to read the full article.
An optimistic article on the best places to visit in 2021 once the COVID-19 restrictions are lifted. Click on the image to read the full article.
An article about opportunities for a coffee-related business to start. Click on the image to read the full PDF.
A short guide on what to visit in Girona. Click on the image to read the full article.
A brief research on the impact that 2020 had on the Whisky industry and current trends. Click on the image to read the full PDF.
A presentation of 2020 Cup of Excellence in Ethiopia for Daye Bensa Coffee. Click on the image to read the full article.
An industry research on the main coffee trends in 2020. Click on the image to read the full PDF.
A short introduction on what’s a nitro cold brew I wrote for a small coffee business. Click on the image to read the full PDF.
A brief introduction on what can be done and seen in the charming Ravello town. Click on the image to read the full article.
Those questions seem silly for the experienced marketer but sure aren’t for the medium-small business owner. They are by far the two most asked to me when interviewing potential clients. And, also by far, the two hardest to explain to the uninitiated.
I’ve written about how I became a food writer previously. In that article there’s the not-so-short story of how it dawned on me that I liked food and was knowledgeable enough to write about it, as a full-time job.
Freelance writing is a weird profession. It has no diploma or master you can attain in order to call yourself a writer. It’s much like an art, as a painter or sculptor, but it has no academia that can teach you to be a freelance writer.
Professional copywriters, and freelance writers in general, have many opinions about the “best” tools to use for writing. Some swear by Word, others can’t live without Grammarly, others will never manage to write anything without checking the thesaurus every phrase (I’ve been there…).
What they say about me
Gianluca has been a professional pleasure to work with! His work is consistently sublime and delivered on time. Whenever I need a writer for content on my blog Little Coffee Place, Gianluca is the only name I think of!
Gianluca has great communication skills and is able to approach medical subjects delivering targeted and catchy articles. I really like his writing style and was a pleasure to work with him.
What I have recently published
A book for new and aspiring solo travellers, written with a 20+ years experience in such a type of travelling
Starting a career in programming can be intimidating. Whether you’re switching careers, joining a bootcamp, starting a C.S. degree, or learning on your own, Your First Year in Code can help, with practical advice on topics like code reviews, resume writing, fitting in, ethics, and finding your dream job.